ABOUT
​XXII is a new kind of design studio that future-proofs brands through creative technology solutions tailored to their evolving needs. Founded by Assaf Reeb, the studio supports clients comprehensively—from concept and strategy to final products and campaigns—leveraging AI, 3D, mixed reality, and other advanced technologies.
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​Our fundamental principle is a design-led approach, ensuring every solution we create is considered, beautiful, and effective. With deep expertise across creative and technical disciplines, we bridge gaps between Design, Marketing, and IT, enabling seamless collaboration within organisations.
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Our team's extensive experience includes collaborations with renowned brands such as Porsche, Wedgwood, and Dr Martens, institutions like Central Saint Martins, and leading organisations including Bain and Company. This diverse background enables us to deliver versatile, impactful strategies and digital experiences across industries, consistently characterised by strong artistic sensibility and meticulous attention to detail.
AI
Custom co-creation tools and on-demand content generation.
3D & CGI
From high-fidelity content creation to Immersive real-time and offline visuals and experiences.
SPATIAL & IMMERSIVE
Physical-digital installations and augmented reality experiences on the different social media platforms.
CREATIVE STRATEGY
Navigating the digital realm with tailored guidance, from ideation to innovation consulting and workshops.
